The Saudade Project

What if a story didn’t need to be written — only set in motion?

Dec 3 • Diego Kolsky

2

July 2025

’approach

Can experimentation crystallize into approach?

Jul 29 • Diego Kolsky

1

Next: Presencing

The most valuable design work today starts with interpretation.

Jul 1 • Diego Kolsky

1

2

June 2025

Cambalache (Jumble)

One reason reality is so complex today is that we live with overlapping contradictions.

Jun 25 • Diego Kolsky

May 2025

Don’t Be Evil

AI and the Platform Paradox.

May 16 • Diego Kolsky

April 2025

The Value Story

Generating toward what matters.

Apr 27 • Diego Kolsky

2

1

March 2025

With, not against

Couple the visions of creative doom with the open-for-work posts and one can’t help but wonder: is it all over?

Mar 18 • Diego Kolsky

Convergence

I spent the past few weeks compounding workstreams, and they fit. Now what?

Mar 8 • Diego Kolsky

4

January 2025

Forms to Futures

Brands as generative beings

Jan 17 • Diego Kolsky

2

Designers as Knowledge Makers

Making sense of a new realm of creative possibility.

Jan 9 • Diego Kolsky

4

5

1

April 2024

The Generative Designer (with Patrik Hübner)

“Where there’s data, there’s design.”

Apr 20, 2024 • Diego Kolsky

4

March 2024

’rithmic: Susan Betts

An engaging, heartfelt conversation on brand, relationships, and inclusivity with Susan Betts, a visionary leader and cherished former colleague.

Mar 1, 2024 • Diego Kolsky

2